Thoughts, guides and news from the team building the internet — one article at a time.
Practical guides and insights on web development, apps, AI and SaaS — written by the team that actually builds digital products for businesses. No fluff, just what we use ourselves.
Claude and ChatGPT are the two dominant AI assistants for businesses. Here's an honest comparison of strengths, weaknesses and uses.
BYOC (Bring Your Own Cloud) means that your data is in a database on your own cloud account - not in the provider's central database. We explain the model, compare it to SaaS and self-hosting, and show how sSystm does with Cloudflare D1 and hard EU jurisdiction.
Good web copy is based on the customer's problem, not your company's. This is how you structure content that both convinces visitors and is visible in Google.
By ZORC
How to get more out of Facebook and Instagram ads in 2026 – budget, target groups and common mistakes, explained simply for Swedish small businesses.
By ZORC
Want to start advertising on Google without wasting money? Here's the beginner's guide to Google Ads 2026 - budget, structure and common mistakes.
By ZORC
Are you going to launch a product? Here's the checklist for a campaign page that actually gets visitors to act – headline, offer, buttons and proof.
By ZORC
How to get started with video marketing as a small business - simple formats, cheap equipment and a plan that works in practice.
By ZORC
Most newsletters end up unread in the trash. Here are seven concrete tips that will get more people to open, read and click - without you having to be a professional.
By ZORC
What retargeting is, how it works and how you as a business owner reach back to visitors who left your website without buying.
By ZORC
Voice is how you always sound, tonality is adapted to the situation. That way you both define and keep the text consistent regardless of who writes.
By Olivia Elm
Reviews often determine whether a new customer chooses you. This way you get more honest reviews - and you respond professionally to the negative ones.
By ZORC
Avoid empty blogs and stressful posts. This is how you build a simple content calendar and plan your content three months at a time - step by step.
By ZORC