Business models, SaaS economics, pricing and strategy for digital products.
26 articles
CSRD is the EU's regulatory framework for sustainability reporting. That's how you know if it applies to you and what you need to do in 2026.
Most business sites lose conversions without realizing it. Here are the five most common mistakes—and how to fix them.
We dissect the journey from zero to SEK 10M for three Swedish e-tailers. The strategies, mistakes and lessons learned.
By ZORC
A PUB agreement regulates how a supplier may handle personal data for you. Here's what it is and when it's a legal requirement.
By ZORC
A digital strategy is more than a marketing plan – it's the framework that determines whether your digital investments get a return.
By Zébulon Crantz
Product-Led Growth is the strategy behind Slack, Notion and Figma. Here's what it is and when it's the right strategy for your SaaS product.
By Zébulon Crantz
Scaling a startup is one of the hardest business problems out there. Here are the five most common mistakes and how to avoid them.
By Zébulon Crantz
SaaS pricing is more strategic than most people realize. Here are the three dominant models, when they work and how to think about ARR.
By Zébulon Crantz
LinkedIn is the most important tool for B2B sales in 2026. Here's what actually works and a concrete weekly routine.
By Zébulon Crantz
Data-driven budgeting bases the budget on your actual history instead of opinion. That's how you do it, step by step.
By ZORC
Email marketing provides the highest ROI of all digital channels. Here is the strategy, metrics and tool choices for Swedish companies in 2026.
By Zébulon Crantz
More and more Swedish companies are switching from template-based web agencies to tech agencies that build in-house development. Here's what actually sets them apart.
By ZORC
CRM systems help you keep track of customers, business and relationships. But which system suits a small Swedish company - and do you even need one?
By Zorc
A down-to-earth plan to digitize a small or medium-sized Swedish company in 2026 - map, prioritize, choose systems, automate and measure the results.
By ZORC
Should you build your own system or buy a standard product? A concrete decision framework on differentiation, total cost of ownership and lock-in.
By ZORC
A concrete working model for introducing AI responsibly in line with the EU's AI Regulation: inventory, risk classification, policy, human supervision and AI competence.
By ZORC
Does your company have 50 or more employees? Then you must have a whistleblower function. Here are the requirements - and how to implement a system correctly.
By ZORC
Own CRM or HubSpot/Salesforce? This is how you decide when it pays to build your own - with concrete limits, costs and a simple checklist.
By ZORC
Should healthcare build its own records system or buy a standard one? Here are the benefits, costs and risks of both paths.
By ZORC
Own business system or standard such as Visma, Fortnox or Monitor? This is how you choose the right one - with clear boundaries, costs and a decision model.
By ZORC
An outdated business system costs more than you think – in time, security risk and lost business. Here are five signs to watch out for.
By ZORC
Are you looking for a digital partner in Småland? This is how you find an agency that understands your business, delivers long-term and explains technology so that you follow along.
By ZORC
A concrete calculation example of how much time and money an API integration can save - and how you can calculate yourself whether it pays off.
By ZORC
Small monthly subscriptions are quietly growing at a large cost. This is how you map all SaaS tools and delete what you don't use.
By ZORC
Cyber insurance can save the company after a breach – but only if you meet the conditions. How it works in 2026, what it covers and what the insurance company requires.
By ZORC
What an operating agreement and an SLA should contain - a simple checklist for you who are going to sign an agreement with an IT supplier.
By ZORC