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Marketing

Digital marketing, content, go-to-market and everything that drives growth.

10 articles

Abstract target board with arrow and controlled flow of coins
Marknadsföring · 21 Jul 2026 ·6 min

Google Ads 2026: get started without burning the budget

Want to start advertising on Google without wasting money? Here's the beginner's guide to Google Ads 2026 - budget, structure and common mistakes.

By ZORC

Abstract campaign page with checklist and rising rocket
Marknadsföring · 21 Jul 2026 ·7 min

Product Launch Campaign Page: The Checklist That Gets People to Take Action

Are you going to launch a product? Here's the checklist for a campaign page that actually gets visitors to act – headline, offer, buttons and proof.

By ZORC

Abstract 3D illustration of a play button and filmstrip symbolizing video marketing
Marknadsföring · 21 Jul 2026 ·7 min

Small Business Video Marketing: Get Started Easily

How to get started with video marketing as a small business - simple formats, cheap equipment and a plan that works in practice.

By ZORC

Abstract 3D illustration of an opened envelope with light particles symbolizing newsletter being opened
Marknadsföring · 21 Jul 2026 ·7 min

Newsletters that people actually open: 7 concrete tips

Most newsletters end up unread in the trash. Here are seven concrete tips that will get more people to open, read and click - without you having to be a professional.

By ZORC

Abstract 3D illustration of a visitor being led back by a glowing path, symbolizing retargeting
Marknadsföring · 21 Jul 2026 ·8 min

Retargeting explained: reach visitors who didn't buy

What retargeting is, how it works and how you as a business owner reach back to visitors who left your website without buying.

By ZORC

Abstract 3D illustration of speech bubbles and sound waves reflecting consistent tonality and voice
Marknadsföring · 21 Jul 2026 ·6 min

Tonality and voice in text: this is how your brand sounds consistent

Voice is how you always sound, tonality is adapted to the situation. That way you both define and keep the text consistent regardless of who writes.

By Olivia Elm

Abstract 3D illustration of stars and speech bubbles symbolizing reviews and handling negative feedback
Marknadsföring · 21 Jul 2026 ·8 min

More reviews – and how to deal with the bad ones

Reviews often determine whether a new customer chooses you. This way you get more honest reviews - and you respond professionally to the negative ones.

By ZORC

Abstract 3D illustration of a timeline with organized boxes symbolizing a content calendar
Marknadsföring · 21 Jul 2026 ·8 min

Content calendar: this is how you plan your content one quarter ahead

Avoid empty blogs and stressful posts. This is how you build a simple content calendar and plan your content three months at a time - step by step.

By ZORC