Selling scrap metal in Sweden has long meant the same thing: call around yards, compare bids by hand and hope for a fair price. Scrap yards, for their part, spend time and money chasing the right deals. This was not about building yet another website. It was about building the market itself.
Skrottorget is a complete digital marketplace for scrap metal. The seller describes their scrap, and a verified yard takes the lead — exclusively — and gets in touch directly. No five phone calls, no bidding carousel. One serious buyer, one clear deal.
Under the surface sits what makes the platform self-sustaining: a network of 30+ niche sites (copper, aluminium, catalytic converters, batteries, municipality by municipality) that rank on Google and feed the marketplace with enquiries. Everything runs from a shared codebase — a multi-tenant system where one technical engine becomes thirty separate sites. Launching a new vertical costs almost nothing.
The business logic is built for real money. Yards pay per lead or via subscription, price is calculated automatically from material and weight, and every transaction goes through Stripe with correct VAT and full traceability. A dedicated admin panel lets the team review enquiries, set prices, categorise materials and publish content — with no code required.
Visibility is built in from day one: structured data, automatic sitemaps and RSS feeds, server-rendered articles and hundreds of price and quality pages that catch exactly what people search for. SEO was not bolted on afterwards — it is part of the architecture.
Skrottorget is one of the clearest examples of what ZORC can do when we take a business idea from zero: strategy, design, development, payment flows, database architecture, cloud operations and technical SEO — delivered as a finished product in production. We understand the full chain, because we built every part of it.