The brief
la'kje streetwear wanted to take the next step: from print directly on garments to a moulded rubber patch on a black premium fleece — and a logo that holds for at least 500 garments and more ahead. The feel should be forest-inspired and modern with a Patagonia vibe, built around the brand's signature green. Same DNA customers recognise, elevated to premium level for 2026.
The solution
We started from la'kje's existing expression — the round, playful wordmark with its characteristic apostrophe — and refined proportions, hierarchy and composition. Around that we built an atmospheric forest world in dark green tones with cream as the carrier, exactly matched to brand colour #58735f so the logo also mirrors the tags on the jacket's zippers.
With a modern, AI-accelerated process we quickly developed a range of directions — heritage label, atmospheric forest, brush-stroke wordmark and minimalist concepts — which were then refined and hand-vectorised in Adobe Illustrator. Everything stays flat and clean with a limited palette and bold shapes, so it can be moulded as a rubber patch without losing sharpness.
The result
A distinctive logo with a premium feel, ready for production and scalable from a small patch to more garments ahead — a clear example of how we combine brand understanding, craft and modern tools to deliver fast without compromising on quality.
Visual identity rooted in existing brand DNA
Exact colour match to #58735f and garment details
Production-ready for rubber patch — flat colours, mould-friendly shapes
Delivered in vector, with additional formats on request
