A new player on the Swedish luxury market
ZORC announces today that the company is building and launchingGrandPaloma– a brand new Swedish e-commerce platform dedicated to luxury brands and designer products. The platform will be available onGrandPaloma.se, GrandPaloma.comandGrandPaloma.storeand is aimed at fashion-conscious customers in Sweden, the Nordic countries and the rest of the world.
Real luxury – straight to the door
GrandPaloma will offer a carefully curated selection of designer products from some of the world's most desirable fashion houses. Among the brands that are launched first are:
- Gucci– iconic accessories and wallets
- Jacquemus– French minimalist bags
- Versace– statement sneakers and luxurious leather
- Pinko– Italian elegance
- Karl Lagerfeld– timeless Parisian chic
- Jimmy Choo, Valentino, Prada- and more to come
A curated – not overcrowded – range
GrandPaloma isn't building yet another giant marketplace. The philosophy is the opposite:fewer products, but the right products. Each item is selected by a fashion team that understands what lasts - both in style and quality.
"The Swedish luxury customer is tired of looking. She knows what she wants. GrandPaloma should feel like walking into a boutique in Milan – not like scrolling through an endless catalogue."
The Karl Lagerfeld collection – a tribute to timeless design
One of the first large collections that will be on the platform is a selection fromKarl Lagerfeld– with iconic bags in taupe, off-white and black that define the modern Paris wardrobe.
The evening's pumps – when it's going to sparkle
GrandPaloma will also invest heavily in the party category – those shoes you buy for a specific night and remember for ten years. Glitter, crystals, silk. Real evening luxury.
Three domains – a global ambition
GrandPaloma is deliberately launched on three domains simultaneously:
- GrandPaloma.se- the Swedish market with local payment and shipping
- GrandPaloma.com– the international variant, primarily for the EU and the USA
- GrandPaloma.store– a specialized domain for collaborations and releases
The ambition is clear:this will not be another Swedish niche store, but an international luxury brand built from Sweden.
Launch summer 2026
GrandPaloma.se opens in beta belowJune 2026, with full launch belowAugust 2026. Subscribers to the newsletter get early access, exclusive drops and a 10% discount on the first purchase.
ZORC continues to build where no one else dares
GrandPaloma is the latest in a line of ambitious projects from ZORC, the Jönköping-based tech collective that calls itselfSweden's craziest tech company. Previous projects includePartyPulse(party game app),ZORC AI(AI assistant) and a wide range of SaaS products and web platforms for customers around Sweden.
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About GrandPaloma
GrandPaloma is a Swedish e-commerce platform for luxury brands and designer products, built by ZORC and launched in 2026 on GrandPaloma.se, GrandPaloma.com and GrandPaloma.store.
About ZORC
ZORC is a creative tech collective from Jönköping that builds digital solutions – websites, apps, e-commerce, SaaS and AI agents. The company is part of ZORC AB (reg. no. 559481-8857).
Press contact: support@zorc.se
