From central decision to local presence in Bromölla
It is not enough to have a common website for the whole of Sweden when competition is getting tougher locally. Each unit in Bromölla needs its own digital identity to attract customers who search on mobile in the local area. Our solution with GEO control detects the location of the visitor and serves relevant, local information immediately. This creates a personal feel for the customer while the franchise management maintains full control over brand consistency.