Chatbots and transparency: what applies in 2026?
For businesses using AI-driven sales assistants or customer service chatbots, 2 August 2026 is a critical date. Under Article 50 of the AI Act, customers must clearly know they are interacting with a machine. We implement this without disrupting the purchase journey or increasing abandoned carts. If your setup includes AI-generated product images or copy, we also prepare you for labelling requirements effective 2 December 2026.