How much does a website cost in 2026?
The short answer:The price depends entirely on what you need.In this guide, we break down the cost of each type of website — without fluffy ranges.
TL;DR — Quick price overview
| Type | What affects the price | Delivery time |
|---|---|---|
| Simple information site (3-5 pages) | Number of pages, design, content | 2–4 weeks |
| Company site with CMS | Features, CMS choices, integrations | 4–8 weeks |
| E-commerce (up to 100 products) | Payment solution, product catalog, logistics integration | 6–12 weeks |
| SaaS platform / web app | Complexity, user roles, API integrations | 3–6 months |
| AI-powered custom app | AI models, data flows, custom logic | 4–8 months |
Do you want an exact price for your site?Calculate it in our quote calculator.
What affects the price?
1. Design: template vs. tailored
A ready-made template costs nothing extra — but looks like thousands of other sites. A customized design provides brand identity, better conversion and credibility. The price difference depends on the number of pages, animations and graphic complexity.
The ZORC perspective:We always design from scratch. Every pixel has a purpose. A generic template converts on average 1.5% — our custom sites often exceed 4%.
2. Functionality
Do you only need to display information? Or should the site have a booking system, payment, customer portal, integrations with business systems?
- Basic functions(contact form, image gallery, blog): simplest and least resource-intensive
- Intermediate functions(booking, newsletter, CRM connection): requires more configuration and integration
- Advanced(payment, customer accounts, API integrations, AI): biggest impact on total price
How much your particular combination costs —see our quote calculator.
3. Content and SEO
Many agencies deliver a blank site and expect you to fill it. It's like building a store without merchandise. Professional content and SEO optimization bring returns already in the first month — and the price depends on the number of pages, text volume and competition in your industry.
4. GDPR and law
Since 2025, IMY has greatly increased supervision. A GDPR-compliant site with proper cookie management, privacy policy and data protection requires some work to set up properly — but saves you potential millions in fines.
Ongoing costs to be reckoned with
| Cost | What affects the price |
|---|---|
| Domain (.se) | Registrar and domain extension |
| Hosting (fast, Swedish) | Traffic, performance, SLA |
| SSL certificate | Free via Let's Encrypt or paid with extended validation |
| Maintenance & updates | Scope of the agreement and frequency of updates |
| SEO Content (Ongoing) | Number of articles, keyword competition, industry |
DIY vs. agency vs. AI construction — what pays off?
Build it yourself (Wix, Squarespace)
- Cost:Low start-up cost via the platform's own subscription
- Advantages:Cheap, quick start
- Disadvantages:Limited design, poor SEO, difficult to scale, vendor lock-in
Traditional web agency
- Cost:Depends on agency size, tech stack and project complexity
- Advantages:Professional results, technical competence
- Disadvantages:Slow processes, often non-transparent prices, expensive maintenance
AI-powered agency (like ZORC)
- Cost:Depends on the scope and functions of the project —calculate your price in our quote calculator
- Advantages:2-5x faster delivery, modern tech-stack, AI-assisted design and development, lower running costs
- Disadvantages:Requires an agency that actually understands AI (not just using ChatGPT for copy)
5 questions to ask before buying a website
- What do I own?— Make sure you own all code and domains.
- What is included in the price?— Design, development, content, SEO, GDPR?
- How do we measure success?— Traffic, conversions, search engine ranking?
- What do changes cost?— Hourly billing or fixed price?
- What does the tech stack look like?— WordPress? Custom? Headless? It affects operation and speed.
Summary
A website is an investment, not an expense. The cheapest option is rarely the smartest. Focus onwhat the site should generate— leads, bookings, purchases — and then count backwards.
Do you want to know what exactly your site would cost?Book a free analysis— we give you a transparent price proposal within 24 hours.
