Technology without UX is like a Ferrari without a steering wheel
You can have the most advanced technology in the world. But if your users don't understand how to use your product — it doesn't matter.
UX (User Experience) design is about creating products like peoplewantuse, not onlycanuse.
Figures that prove the UX value
- 88%of users do not return after a bad experience
- $1 invested in UX returns $100(Forrester Research)
- 70%of e-commerce projects fail due to poor usability
- A1 seconddelay in load time reduces conversion by 7%
The 5 most common UX mistakes
1. You design for yourself
You are not your user. What feels logical to you may be confusing to your target audience.Solution:Test with real users early and often.
2. Too much information at once
Cognitive overload is real. The brain can handle 7±2 units of information at the same time.Solution:Show only what is needed right now.
3. Inconsistent design
When buttons, colors and behaviors shift between pages, the user loses confidence.Solution:Create and follow a design system.
4. Ignoring mobile
Over 60% of traffic is mobile, but most still design desktop-first.Solution:Mobile-first design, always.
5. No clear call-to-actions
If the user doesn't know what to do next — they don't do anything.Solution:One primary CTA per view, clearly visually differentiated.
The UX process in 4 steps
1. Research— Understand users through interviews, surveys and data analysis.
2. Design— Create wireframes and prototypes. Start low-fidelity.
3. Testing— Put the prototype in front of 5 users. You will find 85% of all problems.
4. Iterate— Fix, test again. Repeat until the friction is gone.
Tools for UX design
| Tool | Use |
|---|---|
| Figma | Prototypes and design |
| Threatening | Heat maps and recordings |
| Maze | User tests |
| AI (ChatGPT) | Persona creation and copy |
UX for different platforms
Web:Focus on loading times, navigation and responsiveness.
App:Focus on onboarding, gestures and push notifications.
E-commerce:Focus on the checkout flow, product images and social proof.
Do you want to master UX design?
Our course"Design & UX"gives you practical tools and frameworks to create digital products that users love. From research to prototype — with AI as a superpower.
