"Can you produce a logo for us?" It's one of the most common questions we get at ZORC. Almost as often, we notice that what the customer really needs is something bigger than a logo – they want to look cohesive and professional on the web, in social media, on invoices and in print. It requires a graphic profile, not just a logo.
This article breaks down the difference betweengraphic profile vs logofor real, without sales talk. The goal is for you to be able to determine what exactly your company needs - and avoid buying more or less than necessary.
What is a logo?
A logo is the graphic symbol or word mark that identifies your company.
What is a graphic profile?
A graphic profile (sometimes called visual identity or brand identity) is the whole. The logo is included, but it is one of several parts.
Which one do you need?
In short: if you just need a symbol to put on a simple page, a logo is enough. If you want to look consistent and professional across multiple channels – a graphic profile is almost always a better investment.
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