Do you want to be seen when people nearby google for what you sell?Create and verify a Google Business profile, fill in all information completely and keep it updated.It's free, and for many local businesses, it brings more customers than any other single effort.

What is Google Business Profile?

Google Business Profile (formerly "Google My Business") is the small business box that appears on the right when someone Googles your business, and the pin that appears on Google Maps. Your opening hours, address, telephone number, reviews and pictures are there. The profile is free and controlled by you as an entrepreneur.

It is important because many searches are local - "hairdresser near me", "tyre change Jönköping", "café open now". When someone searches, Google takes into account how complete and active your profile is when deciding who should be shown high up.

How do I create a Google Business Profile?

  1. Go to google.com/business and sign in with a Google account that belongs to the company.

  2. Search for your company - if there is already a profile you can claim it, otherwise you will create a new one.

  3. Fill in name, category, address (or service area if you go out to customers) and contact details.

  4. Verify the profile.Google wants to confirm that you own the company, usually via a letter with a code, phone, email or video. Without verification, you are not fully visible.

How do I make the profile appear higher up?

Google looks at roughly three things: how relevant your profile is to the search, how close the customer is, and how well-known and active the company is. You can't control the distance, but you can influence the rest:

  • Select the correct main category.It should describe what you actually do. Add relevant extra categories.

  • Fill in everything.Opening hours, services, description, web address, attributes. A complete profile ranks better than a half-finished one.

  • Be consistent.Company name, address and telephone must look exactly the same here as on your site and in other registers.

Which information is most important to fill in?

  • Opening hours- and remember to update them on weekends and deviations.

  • Services and productswith short descriptions.

  • Pictures- real photos of the venue, team and what you do. Profiles with good pictures get more clicks.

  • Company descriptionwhich clearly states what you offer and where.

  • Link to the websiteso people can read more and contact you.

How important are reviews?

Very important. Reviews affect both how high you are seen and whether people dare to choose you. Ask satisfied customers to leave a review - preferably with a simple link directly to the profile.Respond to the reviews, both the positive and the negative. A friendly, matter-of-fact response shows new customers that you care.

Should I post posts on the profile?

Yes, please. Google Business Profile allows you to post small posts about offers, news or events. It signals that the company is active and gives the visitor a fresh image. You don't have to post every day - but regularly, for example a couple of times a month, makes a difference.

Common mistakes to avoid

  • Forget to verify the profile.

  • Filling in the name with extra keywords ("Hairdresser Jönköping Best Cheap") - it breaks the rules.

  • Different information in different places, such as old address or wrong phone number.

  • Never respond to reviews.

  • No or bad pictures.

This is how ZORC can help you be seen locally

At ZORC in Jönköping, we work with SEO and local visibility (being visible in the search results). We can set up and optimize your Google Business Profile, make sure that the data matches the site, and connect it with your website so that the overall picture pulls in the same direction. We also help you start a simple routine for reviews and posts that you can manage yourself.

Do you want to be seen better when local customers search?Get in touch with ZORC, then we will go through your profile and web together.