Own domain and company email: this is how you set up a professional address

Short answer:Register a domain (your web address) with a domain provider, then connect an email service to it so that you get addresses such as namn@dittforetag.se. An own domain usually costs a few hundred Swedish kroner per year, and company email a smaller monthly amount per user. The result is that both your website and your email look professional.

What is a domain?

A domain is simply your address on the internet – what you type in the browser to find a site, for example dittforetag.se. It serves two roles: it points out where your website is located, and it becomes the basis for your email addresses. If you own the domain dittforetag.se, you can have the site at dittforetag.se and email from namn@dittforetag.se.

In Sweden, the top-level domain .se is administered by the Internet Foundation. However, you do not register the domain directly with them, but through a reseller (a domain provider or web host).

Why not just a free gmail address?

An address like dittforetag@gmail.com technically works, but it signals "small and unestablished". An address like namn@dittforetag.se does the opposite: it looks serious, strengthens the brand and builds trust. For many customers, it is a small detail that still makes a difference in how they perceive you.

Think of the email address as your digital business card detail. It is visible in every email you send.

How to choose a domain name

Some tips when choosing a name:

• Keep it short and simple.Easy to spell, easy to remember.
• Match the company name.Preferably exact, otherwise something close.
• Choose the correct ending.For a Swedish company, .se is usually obvious; .com works if you target broadly.
• Avoid hassles.Hyphens and difficult spellings easily lead to errors.

Before you decide: check that the domain is available. You can do this easily via a domain provider's search service.

Step by step: how to set it up

Here is the time from zero to finished address. It sounds more technical than it is.

• 1. Check that the domain is available.Search for the name you want.
• 2. Register the domain.It is done with a domain provider and usually costs a few hundred Swedish kroner per year. The domain is rented, it is never owned forever – you pay a fee every year to keep it.
• 3. Choose an email service.Common choices are Google Workspace or Microsoft 365, but many web hosts also offer simpler email.
• 4. Connect the domain to the email service.This is done by entering certain settings (so-called DNS entries) with the domain provider. The email service shows exactly what to paste.
• 5. Create your addresses.For example name@dittforetag.se and info@dittforetag.se.

The DNS records in step four are the settings that tell the internet where the emails should be sent. It's the only really technical part, and it's also where many feel insecure - but it's a one-time operation.

What does it cost?

Roughly calculated: a .se domain usually costs in the order of 100–200 kroner per year. A professional email service usually costs a small monthly fee per user. Overall, it is thus a low cost for a clearly more professional impression.

Important to think about

• Own the domain yourself.Make sure the domain is registered in your or company's name, not the agency's. Then you are always in control.
• Don't miss the renewal.If you forget to pay the annual fee, you can lose the domain. Set a reminder or turn on auto-renew.
• Protect the login.Use a strong password and two-factor authentication on the domain and email account – it's one of the most important things for your digital security.

That's how ZORC helps you

At ZORC, we help you all the way: we figure out which domain name is suitable, make sure it is registered in your name and set up the company email for you, including the technical DNS settings. You don't need to understand all the details - we make the complicated and explain the simple. We also think about security from the start, because domains and emails are sensitive parts of your business.

Do you want a professional address and not have to deal with the technical stuff yourself? Get in touch with ZORC, and we'll set up a domain and company email for you.